A complete brand redesign for Hawaii based baby brand, Coco Moon. While not straying too far from the clients original logo, we took the main elements and elevated them into the logo we see today. We hand drew the "moon mama" and gave it and its accompanying elements a more hand hewn feel. We softened the features of the moon and included a plumeria flower in the head lei which is very evocative of Hawaii. The moon mama rests upon a calm ocean wave and looks towards the stars in the sky which are symbolic of mama and baby. The logotype is set in lowercase and reflects the carefree nature of the brand while the rounded edges and unique serifs embody the movement of ocean waves.